Auditoria & Performing Arts Centres Executive Summit 2009

UKIP Media & Events is pleased to announce that Auditoria & Performing Arts Centres Executive Summit 2009 will be held in Barcelona, Spain, at the stunning, modernist Palau de la Música of Barcelona (www.palaumusica.org), on the 3 & 4 March, 2009.

"It is our pleasure to welcome the representatives from some of the most important Auditoriums from around the world, to the Palau de la Música of Barcelona. We are looking forward to taking part in their ideas and experiences.

The Palau de la Música is a building of which the Barcelonan people identify as their own. It has recently undergone substantial renovation and modernization in the past few years which permits us to offer the service of a first class cultural resource with a strong desire to open itself to the world.

Because of this, and especially with the centennial celebration of Barcelona’s Palau de la Música under way, this summit is very important for us. It allows us to exchange experiences regarding logistics and management, to discuss musical and cultural projects and of course, to experience the excitement and friendships that personal interaction creates."
Fèlix Millet, CEO, Palau de la Música of Barcelona

Auditoria & Performing Arts Centres Executive Summit provides owners, operators and designers of entertainment venues with instant access to the latest in venue design, operations, marketing, finance and revenue generation.

The Summit will combine over 20 expert speakers – leaders in the live entertainment sector – with a conference and site tour programme that will allow theatre, arts, arena and concert hall executives to explore the latest trends in venue finance, entertainment design and visitor experiences.

“The business of hosting live entertainment is changing: venues are reaching out beyond their localities and regular clients into new areas of branded experiences in ‘entertainment destinations’,” says Auditoria’s founder, Ian Nuttall. “ Barcelona is at the heart of such trends, with new and rejuvenated venues utilising customer service and new technologies in their bid to be centre stage in ‘audience appeal’.”

Special emphasis will be placed on the information needs of professionals embarking on venue renovation, redevelopment, expansion, modernisation or new-build investments.

“Traditional ticketing and subsidy finance is giving way to customer-centric marketing, coupled with a healthy dose of commercial pragmatism,” continues Nuttall. “New sales and marketing channels are allowing the best venues to reach into new markets and capitalise on their major asset: the venue and its environs.”

The Palau, a UNESCO-listed World Heritage Site currently celebrating its 100th year, is a perfect example, and as such, the perfect host. The Palau has undergone major refurbishment and extension in recent years, including the creation of a large outdoor square for public use (the Plaça del Palau); and the addition of the El Petit Palau, a modern, flexible auditorium with 538 seats, built underneath the original building and the ideal location for the summit.

Auditoria & Performing Arts Centres Executive Summit will include a number of tours of nearby entertainment venues (details to be confirmed), to provide visitors with a real insight into one of the world’s leading entertainment cities, as well as a host of networking opportunities.

Finally, the summit will be bilingual (Spanish/English), to ensure it reaches as wide an audience as possible, including the burgeoning South/Central American arts/entertainment venue sector.