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Event Profile
Auditoria & Performing Arts Centres Executive Summit 2007 will explore the following topics in a range of sessions, including panel discussions, which bring together the world's experts in their specialist fields:
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The real-estate perspective and the trend to entertainment districts; |
Technology to add to the drama – Compelling visitor experiences through interactive marketing; |
Naming rights, branding and sponsorship – Balancing commercial gain with customer quality; |
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Venue renovation – Financing and delivering the dream
(Case study: Southbank Centre/Royal Festival Hall refurbishment); |
Changing audiences – New marketing channels to bridge the generation gaps;
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| Venues and events in the experiential economy; |
Revenue generation and the commercial realities of venue management;
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| Visitor attractions, or distractions? How best to add secondary income streams. |
PLUS, keynote speakers from the leaders in the industry. |
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 Auditoria magazine is circulated to 12,000 readers worldwide, bringing
together the views and ideas of leading experts in the area of
entertainment-venue design, operations and technologies. |
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“Part of my role must be to take advantage of our fantastic location between the London Eye and Tate Modern – the two key visitor attractions on the south side of the Thames. Our projection three years ago was that we would have 12-15 million visitors passing through the site by 2008-9. It’s already 15 million!”
Southbank Centre’s CEO Michael Lynch. |
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