Event Profile

Auditoria & Performing Arts Centres Executive Summit 2009 will explore the following topics in a range of sessions, including panel discussions, which bring together the world's experts in their specialist fields:

The real-estate perspective and the trend to entertainment districts;

Technology to add to the drama – Compelling visitor experiences through interactive marketing;

Naming rights, branding and sponsorship – Balancing commercial gain with customer quality;

Venue renovation – Financing and delivering the dream

Changing audiences – New marketing channels to bridge the generation gaps;

Venues and events in the experiential economy;

Revenue generation and the commercial realities of venue management;

Visitor attractions, or distractions? How best to add secondary income streams.

PLUS, keynote speakers from the leaders in the industry.